Ana Bermudez and Carolina Mercado Foresman met in their freshman year of college at the University of Notre Dame. They were introduced to each other by mutual friends, and agreed to be roommates within the first fifteen minutes of meeting. Twenty years later, they are still best friends who now get to work together by leading TAGit. TAGit was initially founded when Ana was watching TV and saw a cute pair of shoes she wanted to buy. She knew there was a market for an app where TV viewers could buy items from their favorite TV shows, so she took the risk and left her career in wealth management to make that a reality. After five years of working alone to develop the idea and the first two versions of the consumer-facing mobile app, Ana was joined by Carolina who was able to leave her career in data science to run TAGit with Ana.

As successful Latinas in finance, both women confided in each other as they experienced many of the unfortunate events that Latinas, people of color, and women in general face in a corporate environment. Ana and Carolina have used their experiences to create a more welcoming professional environment for the underrepresented. They value employee mental health and well-being, and work diligently on promoting emotional intelligence and acceptance.